Are you selling your home? So are a zillion other people! As strange as it sounds, these people — at least the ones who live within about 20 miles from you — are your competitors as a seller. You will be competing with them for buyers. How do you then make sure your home stands out among the crowd? Here are some tips to help you create a listing that really grabs attention and draws buyers in.
Get professional photos taken.
These days, anyone can take halfway decent photos with a smartphone. But if you want others to take notice of your listing, you will need photos that are better than "halfway decent." Hire a professional. Not only will they know how to capture various rooms and features at the perfect angles, but they'll also know how to make the most of the lighting to really make your home stand out. People shop very visually when hunting for homes, so having top-notch photos will really make your listing stand out.
Use bullet points and short phrases.
In the age of the Internet, people leave a page quickly if they get overwhelmed by a block of text. As tempting as it might be to write a flowering, 2-paragraph essay about your home, this is not what will attract buyers. Instead, keep it brief. Use bullet points and short phrases to describe the most important features of your home. If buyers can find what they need to know quickly by scanning an ad, they're more likely to click through and actually come look at the home.
Include location details.
Keep in mind that the people looking at your home probably don't know the area as well as you do since they don't live there! So including some details about the home's location can help them better understand if the home is placed where they need it to be. You can include, for example, the distance to the nearest highway on-ramp or the distance to a nearby college.
Focus on the positives.
While you will want to be honest with the potential buyer about any issues the home has, the listing is not the place to do this. In any listing, you want to focus on the positives. If the home has old flooring, simply don't mention the flooring at all, for example. Buyers are more forgiving of these short-comings when they find out about them in person after already having discovered the better qualities of a home.
To get a great real estate for sale listing, follow the tips above and your listing will attract plenty of interest. Happy selling!